50 years of jokes and tricks Business News Waukesha Co

Whether it’s a coiled butterfly sticking to a card to surprise someone for their birthday, or a set of cards for your favorite trick, the Jest For Fun joke shop in downtown Waukesh was able to offer magic tricks and jokes Waukesha community. for 50 years.

The store recently celebrated its 50th anniversary on May 19, and plans to celebrate a milestone this year.

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The Joke Shop was first founded by Don Lamb, who opened the store on May 19, 1972 in downtown Waukesh on Gaspar Street, and then moved within a year to where Martha Merrell’s Books & Toys is now located.

Lamb owned the store for about five and a half years before Jeff Campbell took over the Joke Shop, moved to Broadway and then to 265 W. Main St., where the store is currently located.

Campbell owned the store for 37 years before the business was taken over in 2015 by current owner Jonathan Archimede.

The store has always been family friendly.

“Who would have thought it would take 50 years when we started? There are probably not many 50-year-old shops in the city center, ”Lamb said.

Campbell, who worked with Archimedes for several years after taking over the store, said the anniversary was wonderful and amazing.

“Contrary to all the expectations of many people, this is a landmark in Waukeshi,” he said. “Everyone seemed to know where he was, and we kept a good, clean family fun image, which is important.”


Archimedes started going to the store when he was about 10 years old. Archimede said the store needed a “younger kindergarten,” which is why he used social media and created an online store. In addition, the store added Pokemon cards, which account for nearly half of the company’s revenue each month, he said.

“My first year was fine – we had nothing, no road construction, no pandemic, nothing, but every year since then there has been road construction, a pandemic, a whole bunch of things,” Archimede said. “And we’re still here – we’ve survived all the things that can hinder business, which is really cool.”

Over the years, Archimede has said that fake dog poop is still the No. 1 seller, even though Archimedes makes its own because of the supply chain. The store also sells other classics such as pillows and hand buzzers.

Archimede said shoppers often feel nostalgic, with many recalling their experiences of shopping at the Joke Shop over the years, or remembering old jokes or pranks when they see familiar goods. In addition, the store is sometimes a safe haven for local children.

“This trade was never meant to make a profit, but to make people happy and good, light-hearted joy,” Archimede said. “Especially in today’s society of political correctness and other rubbish that’s going on around the world, you can come here, have fun, take a joke home, watch some magic tricks and somehow forget about other things going on outside.”


Archimede said the store is planning to celebrate the anniversary on Friday Night Live on July 22nd. He hopes to have the biggest balloon fight in the world.

“It’s not a matter of the Guinness Book of Records or anything like that, but it’s one of those things that someone did with 300 people and I thought, eh, we could probably beat 300 people for Friday Night Live,” he said.

However, he is still checking these plans with law enforcement. Either way, Archimede guarantees something with balloons and magic shows.

To learn more, visit: www.facebook.com/Jest-ForFunJokeShop.

Elvira Parkinson

"Alcohol scholar. Hardcore tv junkie. Wannabe bacon enthusiast. Twitter fanatic. Subtly charming travel guru. Pop culture specialist."

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