Economic thinkers have addressed the issue of corporate responsibility because they have realized that change is inevitable. If they do not transform the company themselves, it risks being at the mercy of social, environmental or political phenomena. […].
#1. Reconciliation Company
in 1992 […] [le sociologue] Renaud Sainsaulieu affirms that we can identify the contours of a new corporate citizen and solidarity, which would be between the company with an associatively inspired social purpose, the company resulting from industrial social democracy, and the old paternalistic company.
#2. Investor company
In 2018, the French think tank Terra Nova published a report entitled “The Contributory company: 21 propions for responsible governance”. In order to stop behaving like a predator with negative social and environmental impacts, the contributing company is reorganized and operates differently: it integrates CSR issues and selected commitments into the company’s statutes, adapts management to fulfill these commitments and reorganizes its structures for better dialogue with internal and external stakeholders […]. “It’s no longer about doing ‘better.’ […]. We have to do “good” now. And it requires doing “differently”. » […]
#3. Inclusive business
[…] Companies are increasing their commitment to better integrate people with disabilities, young people, seniors, women, LGBT, foreigners, etc. In November 2019, more than 100 Grand Chiefs signed the “Inclusion Manifesto”. […] Inclusive entrepreneurship is understood as entrepreneurship in the city center that combines economic, social and environmental indicators and strives for a more equitable model. “Companies that practice inclusive policies generate up to 30% more revenue per employee and higher profitability than their competitors,” according to a study on the subject by consulting firm Deloitte. […]
#4. A sustainable business
[…] Harvard and London Business School professor Gary Hamel addresses the topic of the agile enterprise in his article “The Quest for Resilience”. […]. In 2008, he gathered a group of business leaders and researchers from top universities […] reinventing the basics of 21st century business managemente century. […] In an era of rapid change, how can we create adaptable and efficient organizations? How can a company innovate fast enough and bold enough to be profitable? How are employees encouraged to bring their gifts of initiative, imagination and passion every day? […] The result of this work led to […] 25 recommendations, the first of which is about the need to adopt a “higher purpose”, ie a mission, a meaning that mobilizes stakeholders with energy and commitment. […].
#5. Political enterprise
Pascal Demurgers, managing director of MAIF insurance group, goes even further: company XXIe century will be political or not, he says in the title of his book […]. “If a company continues to ignore the world, it remembers. This new requirement is a real possibility. She is the one […] will enable them to reinvent themselves around business models that deliver input and commitment to performance […] »
#6. A company with a mission
In France, the government […] I wondered what role it could play in promoting business transformation. That’s what French Economy Minister Bruno Le Maire asked Nicole Notat […] and Jean-Dominique Senard […] run a think tank called “Enterprise and the General Interest” to rethink the place of the enterprise in society.
Nicole Notat and Jean-Dominique Senard submitted their report in March 2018. Their recommendations, based largely on the research of Armand Hatchuel, Blanche Segrestin and their colleagues at Mines ParisTech and Collège des Bernardins, involve a highly symbolic gesture: a change in definition. company in the Civil Code. On October 5, 2019, the National Assembly voted on Article 61 of the Pacte Law. […] If for more than two centuries the company was “managed in the common interest of the partners”, now it must be managed “in the social interest, taking into account the social and environmental issues of its operation”. It is called upon to adopt a “raison d’être” that expresses its purpose beyond economic objectives […].
Jean-Noel Felli is a teacher at Essec, founder of Republic Alley, one of the first incubators in Paris in 2001. He is the co-founder and director of strategy consulting group Balthazar.
Patrick Lenin is an OECD economist, associate professor at the University of Paris-Est.
This text is taken from their book The Truly Responsible Company. Purpose: Leveraging Innovation and Performance” published by Vuibert in February 2021, 224 pages, €24.
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