Electronic Arts and LaLiga, the leader in soccer, today announce that they have entered into a multi-year partnership that will allow each country to deliver a unique experience to soccer fans around the world.
From 2023/2024 season, this partnership between EA SPORTS FC™ and LaLiga will include the naming rights for all LaLiga competitions, a complete rebranding of LaLiga with EA SPORTS, including logos, graphics, fonts and other visual elements, as well as offering new gameplay elements. integration, mainstreaming and joint commitment to local initiatives. This new partnership will include LaLiga First and Second Divisions (professional competition in Spain), LaLiga Promises (LaLiga’s annual youth tournament) and eLaLiga.
“EA SPORTS FC is committed to providing the most authentic and immersive football experience in the world.” Our innovative partnership with LaLiga further underlines this ambition and strengthens the positions of our two organizations at the center of football culture. explains David Jackson, VP Brand, EA SPORTS FC. “The visible reach and scale of this partnership is very exciting, as is the opportunity to deliver incredible fan experiences through in-game innovation, interactive entertainment and grassroots initiatives.”
“EA Sports is the leader in interactive football and LaLiga is the leader in competitive football with unrivaled in-person, broadcast and digital experiences”“says LaLiga president Javier Tebas. “We have had a strategic partnership with EA SPORTS for many years, and this expanded agreement is a commitment to bring a higher level of innovation, fusion of the virtual and real worlds of football to all football fans.”
With this partnership, EA SPORTS and LaLiga will strengthen their cooperation. In addition to the naming rights partnership, fans will be able to take advantage of technology, game improvements and expansions, and real-world soccer highlights. LaLiga and EA SPORTS are committed to supporting local initiatives to develop the game, including improving accessibility, upgrading facilities and many other initiatives to truly immerse fans in the world of football.
“This partnership with EA SPORTS will truly change the way football is enjoyed around the world”LaLiga chief executive Óscar Mayo said. “Furthermore, this deal demonstrates that LaLiga is a global brand, a testament to our league’s success in connecting with fans internationally.”
“We are delighted to partner with the global leader in soccer fans to better connect our fans with their favorite LaLiga clubs, players and competitions.” said Nick Wlodyka, Senior Vice President and General Manager of EA SPORTS FC. “LaLiga’s contribution to our EA SPORTS FC portfolio will be huge not only visually, but also through technological and game development improvements that will further blur the lines between the real and virtual worlds of football.”
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