The European Broadcasting Union (EBU) is pleased to announce the extension of the Eurovision Song Contest (CEC) brand to Latin America.

The Eurovision Song Contest in Latin America will be produced by Christer Björkman, Anders Lenhoff, Ola Melzig, Peter Settman and Greg Lipstone, all members of the Voxovation team already responsible for the American Song Contest and the Canadian Eurovision Song Contest.

in 2022 During CEC, all competition-related content attracted more than 75 million unique YouTube visitors from 232 countries, with Latin America being one of the fastest growing markets among non-participating countries. Across Latin America, Argentina, Brazil, Chile and Mexico had the most video views.

Producers will soon start looking for a city to host the Eurovision Song Contest in Latin America, among the top performing markets in Latin America.
Eurovision Song Contest Latin America, the latest step in the Eurovision Song Contest’s global expansion, will strengthen the brand’s heritage and ensure local cultural representation is maintained.

NBC’s America’s Song Contest ended on May 9 after eight weeks of competition. In the finale, which crowned K-pop star AleXa, his viewership skyrocketed. Created in conjunction with Insight Productions (Boat Rocker’s company), the Eurovision Song Contest is set to debut in Canada in 2023.

CEC Executive Director Martin Österdahl says: “With the launch of the American Song Contest and the anticipation of Canada’s Eurovision next year, the Union of European Broadcasters welcomes the collaboration with Voxovation to deliver to Latin American audiences. all the magic of the Eurovision Song Contest. This unique format in the world attracts new fans from all over the world every year. We hope that the brand can grow in a region that has great diversity. »

Speaking to the Voxovation production team, Peter Settman and Greg Lipstone added: “Latin American fans have always shown great enthusiasm for the Eurovision Song Contest. Eurovision Song Contest Latin America embodies this passion and continues our global vision of Eurovision as a global brand. »

The Eurovision Song Contest, organized annually by the EBU, is the world’s largest music program broadcast live on television. in 2022 more than 180 million viewers watched the event on linear and digital channels.

On the night of the finals, the audience measured in 40 markets compared to prime-time programming on participating channels regularly doubled, and among the 15-34 age group, the number of viewers increased fourfold.

The contest launched the global careers of many artists, including Italian rockers Måneskin, in 2021. edition winners or Céline Dion, ABBA and Julio Iglesias.

About Voxovation

Voxovation, formerly known as ASC Inc., aims to expand the Eurovision Song Contest franchise into previously untapped markets by joining new partners in new revenue streams, including digital platforms, for production, distribution and exploitation.
Led by Peter Settman, CEO and Greg Lipstone, President and COO, the company brings together experienced entertainment, music and television professionals, including Christer Björkman, who competed himself before becoming one of the producers, Anders Lenhoff, a creative director known in Europe, and Ola Melzig, known television and mega event producer.
Based in Los Angeles, Voxovation highlights the heritage of the Eurovision brand while preserving local cultural representations, following the principles of integrity desired by the management of the company.


Andrew Stewart | 42 West

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