Facebook announced a redesign of its homepage last week

To resist TikTok, Mark Zuckerberg will remove knowledge. The home page will be transformed into a fun video recommendation screen.

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Facebook users will have to review their habits. In the record (link in English) posted on Thursday, July 21 Mark Zuckerberg announces (or rather confirms) that there will be a change: your homepage will now have artificial intelligence recommendations of content chosen according to your taste.

In other words,your friends’ posts will move to the background in a new tab baptized “Ad thread”. You will have to go here for a consultation “posts from your friends, groups (…)in chronological order”. There should be updates “Releasing internationally next week”, indicates Meta.

This change is not insignificant. For its part, Facebook, which is facing competition more than ever from the wildly popular platform TikTok, has decided to highlight digital creators and entertainment on its mobile app. TikTok, a company of the Chinese group ByteDance, has really built its phenomenal success not only on its format (short videos with special effects and catchy tunes that easily attract attention), but also on algorithms that quickly determine the user’s taste. him content from unknown creators. SiFacebook “Still the most used in the world with 2.8 billion users”, “it has a hard time seducing new generations more attracted to Instagram, YouTube or most importantly TikTok”To remember The world.

Hubert Gildon

"Coffee maven. Bacon nerd. Infuriatingly humble beer expert. Explorer. Tv guru. General alcohol specialist. Gamer. Proud problem solver."

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