- Personal world record holders will receive NFT and $ 50,000
- The EBU is extending the broadcasting contract as a comprehensive coverage of nine and NBC
Fina, the world’s governing body for water sports, will award a personal badge (NFT) to every athlete who breaks the world record at the World Championships in Budapest, which begins on the 18th.th June.
Fina is collaborating with Budapest-based digital artist Krizbo to create an illustration of each individual world record, which will be minted and presented to an athlete who will also receive a $ 50,000 prize.
The organization says the initiative reflects its desire to use digital technologies to strengthen sports and engage younger audiences.
“Breaking the world record is a very special moment in the career of any athlete,” said Fus president Husain Al-Musallam. “We are delighted to be able to use cutting-edge digital technology to create a portable and permanent way to capture the achievements of athletes in the pool … which is fully in line with the recommendations of the Fina Reform Committee on digital transformation. We are glad that we are one of the first international federations to implement this concept.
2022 The championships in Budapest are the first since 2019 due to the Covid-19 pandemic and include swimming, diving, water polo and artistic water sports events.
The European Broadcasting Union (EBU) has Confirmed at least 22 members will provide details of the event after he renewed his agreement to include both this year’s championships and the 2023 event. event in Fukuoka, Japan.
“The Fina World Championship is an event that the EBU has supported since its inception, and Budapest 2022 is breaking this huge record,” said Andreas Aristodemou, head of summer sports rights at Eurovision Sport. “We are pleased that our members have supported this acquisition and are introducing their unparalleled coverage and availability to the next edition of Fina’s flagship event.
In Australia, Channel Nine will broadcast the event for free on its 9Gem channel and 9Now broadcast platform, and NBC will broadcast live on the Olympic Channel and its Peacock broadcast platform on a daily basis.
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