A new logo, new visual universes, a new French and international corporate website… Webedia Completely reinvents itself for the 15th anniversary! Indeed, the leading media group for online entertainment and leisure has a brand new visual identity. It was the brainchild of the company’s internal communications and development teams, who drew on the company’s brand architecture and created visual universes.
A new logo worthy of the Media-Tech DNA!
After emphasizing in turn “web” 2007, then “media” in 2016 the group’s new logo now bridges the worlds of online and offline, content and technology.
A verbal sign is indeed accompanied by a suffix “cutting point”. This symbol represents the group’s original numerical embedding ( “/. » echoes command lines specifying the root of the file). But it also expresses a unifying and inclusive approach to talent and the professions. The latter, resulting from content and technology (w/ is an acronym “with” in English).
The main logo is now accompanied by a monogram that will illustratively embody the group.
Three brands of umbrellas
With a model that revolves around the production and distribution of entertainment content, the company’s brand architecture highlights 3 umbrella brands:
- Webedia Networks : assets related to the publishing of media and social brands and technology and data platforms;
- Developers of Webedia : labels of top influencers;
- Webedia studies : a group of production studios and labels that combine the highest audiovisual standards and digital writing.
A new company website with an international appeal
To mark the occasion, Webedia today presents the company’s new website in versions French language and international. The website reflects the mission, values and core professions, making it easier to read. But it also reflects the group’s brands and entities around the world.
Media plans to roll out a local version in every territory it’s in in the coming months. “While renewing the understanding of the group’s missions and activities, this new, more assertive identity also allows Webedia’s reputation, which has become important to the general public in recent years, especially to our audience of creators and the media.” “says Antoine Meunier, Deputy Executive Director of Publishing, Marketing and Communications at Webedia.
“Coffee maven. Bacon nerd. Infuriatingly humble beer expert. Explorer. Tv guru. General alcohol specialist. Gamer. Proud problem solver.”