Golf Business News – GolfSixes league prepares for European expansion

The GolfSixes League will expand across Europe in 2022 in an ongoing effort to encourage young people to play, enjoy and stay in the sport.

The expansion is the result of a partnership between The R&A, the Confederation of Professional Golf (CPG), the Ryder Cup European Development Trust (RCEDT), the DP World Tour and the Ladies European Tour – leading bodies who have come together for the first time to support a development initiative.

The GolfSixes League has been a huge success in Great Britain and Ireland, where it is managed by the Golf Foundation, England Golf, Golf Ireland, Scottish Golf and Wales Golf.

The GolfSixes League is a developmental initiative that introduces young people to golf in a fun and inclusive environment, complete with an added competitive element. In a short period of time, it allows young people to go from beginners on the driving range or practice facilities to playing golf in six-man teams, playing six holes, using a two-person scramble format on courses adapted to their skill level.

In 2021, 386 golf venues across the UK and I offered 74 GolfSixes leagues, with 5,252 players, 30% of whom were girls. After the GolfSixes league, the number of junior members at participating clubs increased by 35%.

The GolfSixes League and its off-course version, the GolfSixes Mini League, will also expand to Belgium, Germany, the Netherlands, Poland, Spain and Switzerland in 2022.

An estimated 8,000 young people will experience the sport this year thanks to the GolfSixes league, which will take place in ten countries this summer with around 750 golf clubs taking part in the events.

Phil Anderton, head of development at The R&A, said: “We are very supportive of initiatives that encourage and keep young people playing golf and the GolfSixes League has already proven to be a popular and enjoyable short-term activity with both young people and their parents.

“It is important to build on the early momentum gained in Great Britain and Ireland and roll out the initiative in more countries across Europe to give young people more opportunities to enjoy playing golf in this form and to experience the health and social benefits. which we know he can provide them with.”

Ian Randell, CEO of CPG, said: “This project between international organizations with local delivery through the PGA and National Associations is a great example of the collaboration that is possible in our sport.

“We have long been advocates of short-form team golf, both on and off the course, as a fantastic means of promoting the values ​​and enjoyment of the sport and encouraging participation in a fast-paced and fun format, particularly among juniors and beginners. We are excited to take this project forward internationally and demonstrate the success that can be achieved when national and international organizations work together.”

Ben Cowen, Chief Business Officer of DP World Tour Tournaments, said: “One of the main goals of the GolfSixes league is to bring golf to a new and younger audience and what better way to attract young people than to get them involved in playing this exciting new short format.

“Using the DP World Tour platform with the innovation, inclusivity and global reach the game already has, the expansion of the GolfSixes league into more European countries further highlights the success of the concept and we hope to continue to build on this momentum to encourage more young golfers , that they enjoy our game.”

Mike Round, Chief Executive Officer of the Ladies European Tour, added: “The development of the GolfSixes Leagues demonstrates how golf is introducing innovative and engaging formats that reach new audiences and attract new participants. The positive impact of the GolfSixes Leagues has already been proven and it is particularly encouraging to see how the initiative is being used to attract more girls and young women to the sport. As part of our commitment to growing GolfSixes Leagues across Europe, we will be encouraging our players to promote and support the initiative in their home countries.”

Evidence from the GolfSixes league in Great Britain and Ireland has clearly shown that training and playing in teams is a successful way of involving young people and their parents in sport.

The GolfSixes League digital platform was developed by Golf Genius to make it easy for participating golf clubs to run and manage their league as it rolls out to other countries this year.

For more information on the GolfSixes league, visit cp.golf/golfsixesleague.

Elvira Parkinson

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