Hot Topic travels the world with the launch of HARAJUKU COLLECTIVE, the first time in Japan to offer products from Studio Ghibli designed in the USA

LOS ANGELES-(BUSINESS WIRE)–Today, Hot Topic, Inc., a leader in pop culture merchandising, is celebrating a number of classic Studio Ghibli films (My Neighbor Totoro, Kiki’s Delivery Service, Princess Mononoke, Spirit Away and Howl’s Moving Castle) through the lens of a limited-edition capsule collection featuring a number of curated drops, culminating in simultaneous launches in Tokyo, Japan, and the US and Canada.

July 20 – July 24th In 2022, Hot Topic and Her Universe will exclusively present curated pieces from the capsule collection at their booths at San Diego Comic-Con. This exciting world debut will be supported by the HOT TOPIC X HARAJUKU COLLECTIVE themed booth, which will present a short film shot on the streets of Tokyo, highlighting selected pieces from the Hot Topic, Her Universe and Asobi System collections. A short film will be screened and selected pieces from the capsule collections will walk the Her Universe Fashion Show on Thursday, July 21.St at 6 p.m.

Opening August 10th, 2022 HARAJUKU COLLECTIVE pop up shop debuts in Tokyo, Japan. This first retail experience will showcase the Hot Topic, Her Universe and ASOBI SYSTEM capsule collections, with a focus on designs that reflect each brand’s individual aesthetic. This is the first time that any Hot Topic merchandise will be sold in a retail pop-up environment in Tokyo, Japan. There will be a press opening party on August 9th, 2022, where tastemakers, members of the press and others will be invited to interact with the space and preview the evening before the pop up shop opens to the public. Hot Topic will be in attendance, sending two influencers from the US with their team to attend this very special launch event.

Simultaneous launch on August 10thth2022 Hot Topic and Her Universe brands will launch their collections in the US and Canadian markets through Hot Topic stores, and Hot Topic and Her Universe are partnering with US influencers to support this collection.

Steve Vranes, CEO of Hot Topic, said of the HARAJUKU COLLECTIVE collaboration: “We have enjoyed a long-standing partnership with Studio Ghibli. This collaboration gives us the opportunity to create an even richer brand experience for Studio Ghibli fans around the world, while bringing Studio Ghibli closer to new eyes who are not yet familiar with their films.”

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On a hot topicInc.

Hot Topic, Inc. is the leading multi-channel shopping destination for entertainment and music lovers, comprised of three unique brands: Hot Topic, BoxLunch and Her Universe. Known for its celebration of individuality, the brand portfolio offers licensed apparel, accessories, collectibles and more that appeal to a diverse global audience. Based in Los Angeles, California, the company operates a digital commerce platform and 800 Hot Topic and BoxLunch stores that serve as a source of community, discovery and inspiration. For more information visit, and


Creating culture instead of creating prosperity. During this period, we should share more “assobi (games)”. ” is the vision of ASOBISYSTEM.

They have produced leading Japanese pop culture artists such as Kyary Pamyu Pamyu, Yasutaka Nakata and Sebastian Masuda. Based in Harajuku, they have a wide range of activities in Japan and abroad, including managing artists, models, actors, creatives, planning and producing various events such as music festivals and fashion events, media management, store/brand business and business abroad.


Elvira Parkinson

"Alcohol scholar. Hardcore tv junkie. Wannabe bacon enthusiast. Twitter fanatic. Subtly charming travel guru. Pop culture specialist."

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