Making the world better with technology, Hisense and FIFA – Create a perfect future through long-term cooperation

QINGDAO, China, in 2022 July 29 /PRNewswire/ — On July 27Dr. Lan LinHisense Group Holdings Co., Ltd. chairman and Franjo BobinacHisense International Co., Ltd. vice president, were invited to visit and meet the FIFA president Gianni Infantino and FIFA headquarters managers Zurich. This was the first official meeting between Hisense and FIFA, and the two organizations had an in-depth discussion about their long-term cooperation and toured the FIFA headquarters.

Technology for a better life, creating the perfect tournament experience

Ahead of the FIFA World Cup Russia 2018™, FIFA headquarters welcomed the world’s first two-colour 100-in. 4K Hisense Laser TV L7. Today, Hisense successfully received FIFA recognition and re-installed 3 new laser TVs at the FIFA headquarters. Ahead of the FIFA World Cup Qatar 2022™, using the latest technology, Hisense has introduced an elevated tournament viewing experience with the world’s first Tri-Chroma Laser TV L9G for FIFA Headquarters. During the meetings, the leaders of both sides enjoyed an exciting tournament together with the Hisense Laser TV L9G.

FIFA President Gianni Infantino expressed at Hisense’s open day event against“Hisense’s compelling products and cutting-edge technology will provide football fans with an amazing viewing experience. Through technological innovation, we will join forces to bring fans an unforgettable FIFA World Cup.”

Hisense Laser TV is not only recognized by FIFA, but also recognized by many users around the world. As Hisense’s premium product, Hisense Laser TV has appeared in international events such as the Harvard China Forum and the United Nations China Day, and has entered the UAE royal family and become one of the top choices among consumers. Hisense Laser TV sales from January to June this year Australia, France, Canadaand in other foreign markets exceeded the annual sales of the previous year.

Building a sustainable future through close collaboration

Hisense has focused on social responsibility and striving to further contribute to sustainable global development. Following the same philosophy as FIFA, Hisense has also partnered with the FIFA Foundation, committed to charity and sustainable development.

To in 2022 SeptemberHisense will participate in the FIFA Football for Schools event, providing a fun and educational workshop for South African children to provide more emotional support while raising environmental awareness, as well as engaging the public in building a sustainable planet for a greener future.

Hisense has always adhered to sports marketing and established intensive collaborative partnerships with FIFA. Taking advantage of the sponsorship position, Hisense’s brand strength and awareness has increased significantly, successfully expanding its global business. in 2022 Hisense ranked 7th in the KANTAR BrandZ™ Chinese Global Top 50 Brand Developers List and 1st in the Home Appliances category. Based on its globally integrated research and development capabilities, Hisense has consistently introduced technological products that have contributed to Hisense’s revenue 73.1 billion RMB from 2022 January to May

During the FIFA World Cup Qatar 2022™, Hisense will work closely with FIFA to provide a better tournament experience for global consumers.

SOURCE Hisense

Godfrey Kemp

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