Conviva Social Insights’ analysis of Europe’s best football leagues shows that competition for the attention of fans does not stop at the final whistle; Instagram platform chosen to encourage engagement
FOSTERSITIA, California – (BUSINESS WIRE) – According to a new report from Conviva, a continuous measurement analysis platform for streaming in the media, obsessed with their favorite teams by European football fans 21-22. season has largely spread to social media. She European Football Social Report 2022Conviva analyzed and ranked the 130 best teams on social media across all of Europe’s six major football leagues to understand who gets involved and which strategies win on social media.
“The European football season from 21 to 22 has been full of exciting transitions, shocks and intense finals, which in turn has led to a lot of social media involvement between teams and leagues throughout the season.” said Nick Cicero, vice president of strategy at Conviva. “It is clear that European teams and leagues recognize the value of social media and use their competitive thinking to attract social media fans in addition to the field. However, as more and more teams flow to social media to build their brands and expand their fan base, competition for fan attention has only intensified, and we expect this trend to continue next season.
While Europe’s best football teams were active on all social media platforms, Twitter saw the most news on 21-22. season. However, Instagram completely dominated other social platforms in terms of engagement, accounting for 82% of all recordings and 74% of all videos in all leagues and clubs, a surprising percentage.
Other key findings from the Conviva 2022 European Football Social Report are as follows:
- TikTok takes over – The popularity of TikTok grew rapidly in the 21st and 22nd centuries. season, most teams and leagues are increasing their activity on the platform.
- Rely on video – On all platforms, the evidence is clear: video content ranks first. Video content attracts viewers and leads to a higher level of engagement, especially on platforms like TikTok, where video is a priority. Even on text-rich platforms like Twitter, video content definitely attracted more than static content.
- Experimenting and expanding content – Although teams mostly posted highlights, results updates, and other traditional content, this formula no longer works for teams looking to get involved. This season, clubs have experimented with mute, behind-the-scenes content, player spotlights and other unique formats to differentiate.
- Manchester United and PSG are in the lead on all fronts Two of the biggest football teams this season have been a huge success on social media. Both clubs dominated in terms of number of spectators and involvement in their leagues. Part of this could be related to the acquisition of their respective two best athletes: Lionel Messi and Christian Ronaldo.
To find out more and download a copy of the Conviva Social Report on European Football 2022, go to here.
About Conviva Social Insights
Conviva Social Insights provides the world’s largest publishers, brands and sports organizations with comprehensive cross-platform social media analysis across the social world (Facebook, Instagram, Twitter, TikTok, Snapchat and YouTube), making it easy to discover which accounts, news and videos are the best to perform and analyze. why. Social Insights also provides customizable rankings, as well as a search tool to monitor brand and stream video performance, giving marketers the ability to target their campaigns and increase ROI. To learn more, visit https://www.conviva.com/social-insights/.
Conviva allows streaming companies to act in seconds, so their business is ahead of the competition. The Conviva Continuous Measurement Analytics platform provides comprehensive, consistent, count-level metrics through a real-time, large-scale server-side session. Using a unique pipeline of detection and data, our 58 patent platform enables merchants, advertisers, technical operators, engineering and customer service teams to attract, engage, profit and retain their audience. Conviva is dedicated to supporting brands such as DAZN, Disney +, Hulu, Paramount +, Peacock, Sky, Sling TV, TED and WarnerMedia, providing incredible media streaming. Today, our platform handles nearly 3 trillion data streaming events a day, supporting more than 500 million unique viewers who watch 200 billion streams a year streaming to devices using 4 billion apps. Conviva ensures that digital businesses of all sizes can provide better streaming for every stream, on every screen, every second. Visit to learn more www.conviva.com.
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