‘No’ is Jordan Peele’s latest film which topped the box office

The sci-fi film, which stars Daniel Kaluuya as a Hollywood horse hunter dealing with some extraterrestrial problems, is expected to earn around $50 million this weekend, according to early estimates.

According to the studio, this is Peel’s third consecutive film to open at No. 1 at the North American box office and the biggest domestic opening for an original script since 2019’s Us , Peel’s last film.

Despite the plot being shrouded in mystery, “Nope” was one of the most anticipated films of the year, so its opening point is a bit unclear. But it’s still solid considering the film is R-rated, not tied to a blockbuster or sequel brand, and had a relatively modest production budget of $68 million.

The opening for “Nope” is better than Peele’s first film, “Get Out,” which earned $33 million in 2017, but lags behind “Us,” which beat expectations three years ago and opened with about $70 million — which more than tripled his $20. million dollar production budget in a single weekend. Both films ended up grossing $255 million worldwide.
It’s not a spectacular opening like “Us” was, but the film could have legs given its good reviews 83% critic rating on Rotten Tomatoes.
“When it comes to Jordan Peele, it’s not so much about the opening weekend, it’s about building that word of mouth,” Paul Dergarabedian, senior media analyst at Comscore (SCORE), he told CNN Business. “His films are in it for the long haul.”

Dergarabedian also noted that there is really no competition in the coming weeks, which could be good news for future ticket sales.

Why “No” didn’t earn more could be due to a myriad of reasons. For starters, Peel’s films – while entertaining – are reliably cerebral. This might leave some audiences more confused than pleased, which explains the film’s “B” CinemaScore.

Also, the marketing around “No” was very cryptic and that may have led to more people being wary about diving this weekend. This is especially true now that inflation is skyrocketing and audiences are watching how they spend their money.

All in all, the opening of “Nope” was within the range of projections and will go down as another triumph for Peele and Universal.

Elvira Parkinson

"Alcohol scholar. Hardcore tv junkie. Wannabe bacon enthusiast. Twitter fanatic. Subtly charming travel guru. Pop culture specialist."

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