NTT data management IMS, Indy 500 into a new technology future

Looking back and looking to the future, NTT is partnering with Penske Entertainment to expand the fan experience for NTT INDYCAR SERIES fans at home and at the Indianapolis Motor Speedway in May this year.

This year, NTT is providing racing fans with data-based predictions, such as the best overtaking opportunities, battles against each other or upcoming stopping strategies, that will be shown on INDYCAR’s social media channels during the 106th Indianapolis 500, presented by Gainbridge. on Sunday, May 29th.

This data will allow racing fans to see a perspective on NTT INDYCAR SERIES that they have never had access to before, and give them more information that will complement the overall experience as NTT Smart Solutions information.

The numbers are impressive: there are 140 sensors around each of the 33 cars included in Gainbridge’s 106th Indianapolis 500 launch. These sensors create millions of data points.

The way it goes is even more impressive: using this data, NTT creates a digital twin for each race car that uses historical data to reflect the car in order to make real-time predictions. NTT also uses millions more data from previous seasons and the first five years of racing to create the most accurate and comfortable experience possible.

“The most interesting aspect of this partnership is what we do with all the data,” said Eric Clark, chief digital officer at NTT Data Services. “When we start researching that data, we can do a lot. Not only is it interesting for hard-working fans who really know what all this data means, but we can start making predictions and analysis for new fans, involving more people in it and helping them understand that data and make it more interesting and engaging. ”

In addition, NTT is turning the 113-year-old Indianapolis Highway Track into a smart location, improving visibility into all aspects of the nearly 1,000-acre facility so operations and security teams can more quickly understand what’s going on at different locations on the race track. sometime.

This allows Speedway employees to respond more quickly to congestion issues at certain gates or traffic in a particular area and alleviate problems to ensure a better fan experience. In addition, NTT Smart Solutions will update the IMS app every 30 seconds with waiting time information at each gate to give race fans smoother access to the facility.

The technology was born in Las Vegas in 2018, when NTT partnered with the city to help improve public safety. It has since been applied in the public sector, healthcare, manufacturing, retail and now sports.

“These are several industries that have emerged from the core of technology,” said Bennett Indart, vice president of global solutions at NTT SMART. “It simply came to our notice then. I’m always talking about what the business reason is for doing so, and there has to be some use case. In this case, it is the fan experience as well as safety and security and situational awareness.

“It simply came to our notice then. There’s always talk about what problem you’re trying to solve and how can we help make it possible?

While NTT and its smart solution technologies for business are leading to North America’s leading open-wheel drive series and the world’s racing capital, NTT means more that its product is helping racing fans get a better experience in a safer place. .

“We never wanted to be just a series logo, right? said Margo Cooke, vice president of branding, creativity, events and sponsorship at NTT Data Services. “We have always wanted NTT INDYCAR SERIES to be dedicated to the development of these brands and the use of technology.

Fortune Global 100 is also proud to help NTT INDYCAR SERIES build a well-established and well-known technology base.

Ever since IMS was founded in 1909 and the first Indianapolis 500 was held in 1911, this series and this race has always been about developing and improving technology. Would this be the first use of a rear-view mirror in 1911, the first speed of 200 miles per hour in 1977? or the introduction of the SAFER Barrier in 2002, technology has always led to the INDYCAR SERIES race.

This is just another step towards that 113-year goal. This time, however, its direct impact is on the fans of the race, not the competition.

“This is to help further the history of the INDYCAR SERIES,” Clark said. “If you think about it, the data is getting bigger in sports. Well, you think about where we are with NTT INDYCAR SERIES technology and data, we’re just at the top of that right now. We use it to make it more attractive and interesting.

Godfrey Kemp

"Bacon fanatic. Social media enthusiast. Music practitioner. Internet scholar. Incurable travel advocate. Wannabe web junkie. Coffeeaholic. Alcohol fanatic."

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