PUMA brings its “Forever Faster” spirit to the World Athletics Championships with powerful athletes and products

EUGENE, Ore.–(BUSINESS WIRE)–Sports company PUMA will equip 12 federations and more medal contenders at the World Athletics Championships in Eugene, Oregon, USA, with its latest Nitro technology to help them perform at their best.

Since its founding in 1948, the company’s philosophy has been to provide the fastest athletes with the fastest products, which is summed up in the brand’s motto “Forever Faster”.

In Eugene, individual PUMA athletes featuring in PUMA footwear technology include 400m hurdles world record holder Karsten Warholm, pole vault world record holder Armando “Monda” Duplantis, three-time Olympic medalist Andrea De Grasse and Ukraine’s indoor world champion in high jump Yaroslavl. Mahuchikh, triple jumpers Patricia Marmona and Will Claye and many others.

The athletics associations of Australia, Bahamas, Barbados, Brazil, British Virgin Islands, Cuba, Jamaica, Norway, Portugal, South Africa, Switzerland and Trinidad and Tobago will all compete in PUMA apparel.

Athletics is sport and athleticism in its purest form and is built into the very core of PUMA,” said PUMA CEO Bjørn Gulden. “We are proud that many world records were set in our shoes, and we expect our athletes to write the next chapter in sports history in Eugene.”

The current world records in PUMA shoes are triple jump (Jonathan Edwards, 1995), 1000m (Noah Ngeny, 1999), 3000m steeplechase (Saif Saaeed Shaheen, 2004), 100 m and 200 m (Usain Bolt, 2009), 400 m hurdles (Karsten Warholm, 2021) and pole vault (Mondo Duplantis, 2022).

PUMA is heading to Eugene with improved versions of its successful evoSPEED NITRO spikes, making them even lighter and more competitive. For Norwegian hurdler and world record holder Karsten Warholm, PUMA has created the ultimate obstacle shoe, the evoSPEED Naio NITRO.

There are also improved versions of the gold medal-winning PUMA evoSPEED Nitro Elite and several new products for long-distance runners. The evoSPEED Distance Nitro Elite+ 2 uses PUMA’s proprietary NITRO foam and PWRPLATE for exceptional energy return and is designed for competitions between 800m and 10,000m.

PUMA road racers can choose between the DEVIATE NITRO ELITE 2, which is even lighter than its predecessors and also features a new rear, or the futuristic and aggressively designed FAST-R NITRO Elite, which uses NITRO Elite and PWRPLATE technology to support efficient running .

You can find the recording of the press conference here:



PUMA is one of the world’s leading sports brands that designs, develops, sells and markets footwear, clothing and accessories. For over 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sports inspired products in categories such as football, running and training, basketball, golf and motorsports. He collaborates with renowned designers and brands to bring sports influences to street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs approximately 16,000 people worldwide and is headquartered in Herzogenaurach/Germany.

Elvira Parkinson

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