“Removing colors from bottles improves the quality of the recycled material,” Julian Ochoa, CEO of R3CYCLE, a plastics group that helps Coca-Cola improve recycling, said in a statement. “After recycling, clear PET Sprite bottles can be made into bottles, helping to promote a circular economy for plastics.”
Customers will also notice a revamped logo and packaging design on Sprite bottles, which aims to provide a more “consistent look and voice across the globe,” the company said. The familiar green shade will still be used on the Sprite labels.
Other drinks that use green bottles in the Coca-Cola portfolio, including Fresco, Seagram’s and Mello Yello, will also be replaced by clear containers in the coming months.
The beverage giant has often been criticized for contributing to environmentally harmful plastic waste. The company was named the world’s number one plastic polluter in 2020 by the environmental company Break Free From Plastic. Its logos and trademarks were found on 13,834 pieces of discarded plastic in 51 countries, often in public spaces such as parks and beaches.
The company also announced Wednesday that most Dasani bottles in the U.S. and Canada will now be sold in 100 percent recycled plastic. Coke said this innovation is expected to reduce about 20 million pounds of new plastic waste compared to 2019.
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