Thailand has achieved high results in tourism and gastronomy

In the post-pandemic period, Thailand and its cultural values ​​have been highly valued by the international community.

The Thai government has said it will continue to promote the kingdom’s soft power in all areas.

Culture Minister Itipol Khunplum said he was pleased that Thailand was ranked among the best countries in the field of tourism and food by renowned international agencies.

According to a recent Visa study, the country ranks fourth, behind the United States, the United Kingdom and India, as the most popular destination for tourists from around the world in the post-pandemic era.

See: Thailand ranks 4th in the world’s best tourist destination

Bangkok, Phuket, Chiang Mai and Hua Hin are some of Thailand’s most popular international tourist destinations.

Activities that interest tourists the most include Thai massages, Thai cuisine, resort recreation and Thai cultural experiences such as visiting local temples.

Advertise Thai food

Tom Yam Kung Soup

The Minister of Culture also noted that CNN Travel recently ranked Mr. Tom Yam among the top 20 soups in the world.

See: Thailand proposes inclusion of Tom Jam in UNESCO Intangible Cultural Heritage List in 2021

He added that the Ministry had submitted the soup to UNESCO for inclusion in the Representative List of the Intangible Cultural Heritage of Humanity.

If adopted, this inscription should help instill national pride in the Thai people and encourage them to understand the significance of their cultural heritage.

It is also expected to promote a positive global image of Thai food, paving the way for new opportunities for Thai food companies both domestically and internationally.

Use of Thai “soft power”

Danupha "Milli" Khanatheerakul

Singer Danupha “Milli” Khanatheerakul promotes mango sticky rice during the Coachella festival. Photo: Khaosod

Itipol said the ministry’s vision for this year is to integrate cooperation with all parties to guide Thailand’s “soft power” in line with government policy.

See: Thailand questions use of Soft Power

The Ministry will provide assistance to potential cultural industries in 5F product and service categories:

  1. food
  2. Movie,
  3. mode,
  4. Fight,
  5. Festival.

He also hoped that Thailand would provide more products and services to generate additional revenue from the tourism and culture sectors to help revitalize the economy.

Source: National News Office of Thailand

Georgie Collins

"Falls down a lot. Writer. Passionate alcohol maven. Future teen idol. Hardcore music practitioner. Food fanatic. Devoted travel fan."

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