For any media and entertainment brand that wants to appeal to modern consumers, it is essential to have up-to-date knowledge of the trends that have the greatest impact.
The struggle to grab consumers ’attention and money is getting harder, and entertainment trends in particular are constantly changing, and new platforms are changing the way we use our content.
GlobalWebIndex (GWI) has just released its flagship Global Entertainment Report, which is full of all the entertainment world trends you need to know about. GWI surveys more than 700,000 Internet users between the ages of 16 and 64 in 47 markets each year. Respondents complete an online questionnaire that asks them many questions about their lives, lifestyles, and digital behaviors.
If you are looking for inspiration, we summarize the 3 largest in 2022. entertainment trends you can see. Look there.
TikTok is the fastest growing platform for all generations
TikTok is the fastest growing social program for all ages, and is fast becoming a place for short-term entertainment content. According to the report, the content of short-form videos outweighs the content of long-form content in all generations, and the number of cases of the baby boom since the first 2021. quarter rose 5%.
The report notes that TikTok has been able to pave the way for this type of snack content, but Instagram reels are also gaining momentum since 2020. increased by 27 percent in the fourth quarter. the format is ready to give them what they want.
As services continue to compete for consumer attention, brands must continue to focus on customizing and optimizing their video content to better serve consumers of all ages wherever they are, and to do so in a new and appropriate way.
Music streaming is accelerating
Data from the Global Entertainment Report show that the gap between music streaming and radio is wider than ever as more older users edit their music online. The report highlights that 44% of full-time or hybrid workers say they listen to music on the way to and from work; of which 38% surf social networks at the same time. The report also says the number of baby boomers listening to music streaming services on a weekly basis has risen 13 percent in just one year.
For marketers who are still unsure of how to transition to digital audio, now is the time to create campaigns to reach a richer generation.
Internet TV is reaching its peak
While movie streaming is one of the biggest winners of the pandemic, it is finding it difficult to sustain its growth as competition for new subscribers becomes fierce and new media formats waste small business time.
The data in the report show that in 2020 consumers worldwide spend an average of 1 hour and 26 million people a day. 2021 growth slowed to 56%.
However, advertisers and marketers should keep in mind that online TV is gradually taking up a larger share of total viewing time.
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