The city has renewed its Gatorade partnership

Manchester City has renewed its partnership with sports drink and nutrition brand Gatorade.

The new agreement, which runs until 2025, will see the world’s number one sports drink brand continue as the official sports nutrition partner of both the men’s and women’s teams.

City’s partnership with Gatorade began in 2017 and expanded to include a women’s team in 2019.

Since then, Gatorade has provided the club with access to its elite portfolio of sports fuel products, equipment and cutting-edge science through the Gatorade Sports Science Institute (GSSI), enabling teams to perform at their highest level in training and on game days.

In addition to a match-day presence at Etihad Stadium and Academy Stadium for all men’s and women’s first team matches, City and Gatorade have collaborated to create a range of high-powered informative video content for fans around the world.

With the renewed sponsorship, the brand will continue its integration with the club through sGSSI’s state-of-the-art innovation projects in sports hydration and sweat, as well as providing opportunities to support Gatorade’s grassroots 5v5 Tournament.

“We are delighted to continue our partnership with Gatorade, which has continued to strengthen and expand over the last five years,” said Sam Erith, Head of Sports Science (First Team) at Manchester City.

“The club has partnered with Gatorade in a number of key areas for both our men’s and women’s teams to help fuel our athletes during practices and games.

“Gatorade’s knowledge of athlete performance is unique and has been beneficial to the club as we continue to strive for success on the field and look forward to further collaboration in the future.”

Mark Kirkham, SVP and Chief Marketing Officer, PepsiCoadded: “We have built a strong relationship with Man City over the last five years, working closely with the club to help the players gain strength through nutrition, training and match days.

“From providing access to our world-leading GSSI experts and decades of sports science research to dedicated athlete testing and refueling programs, Gatorade helps support the club and its athletes as they battle the physical demands of the sport to achieve greatness.

“We look forward to our continued work with Man City.”

Ferdinand Medina

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