VidCon Best Practices for Sustainability Edition

VidCon is an annual convention that focuses on online videos and their stars. This is a mandatory measure for Generation Z. Eye-catching sponsors, colorful photo shoots, composition recordings and everything. The next edition will take place June 22-25 at the Anaheim Convention Center in California, USA.

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This year, VidCon will focus on the sustainability of the event. New events, presentations of environmental missions, a comprehensive recycling program, so many ideas that can inspire planners around the world. In addition, Earth is a common planet and best practice is always better. VidCon US executive Julia Maes answered some bizbash questions. We will translate the exchange statement for you.

Why was it important for VidCon’s team to focus on sustainability this year?

The sustainability has always been a personal priority. Considering big events in general, some can lead to huge ones waste and food waste or consume a lot of electricity and water. I wanted to make sure that VidCon reflects how I try to live my personal life. It is also very important for me to demonstrate, and not just talk about, what is possible and what our responsibilities are in order to save resources. Everyone on their website has a green policy, but what people really actThat’s another story.

How did you choose the green measures that VidCon will take this year, and how difficult were these ideas to implement?

We’ve found that this is primarily the year of VidCon’s audit: what’s already in place? What are our most achievable improvements right now? Where do we need to get better next year and beyond? With such a baseline, we can clearly show our progress over time and continue to identify new ways to perfect yourself.

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An interesting idea is a living room with zero waste furniture from Rewilder, made from recycled VidCon materials. Can you tell us what this space will look like and how this partnership came about?

We have been collecting old materials for a few years now – banners, t-shirts, slings. We were not ready to throw them away, because most of them are in good condition. We did not know how to recycle them, but we could not reuse them for their original purpose. Rewilder uses our old colored banners as padding, among other things.

What advice would you give to other event organizers who want to focus more on sustainability?

Just start small : Evaluate your catering or paper printing service and find out what you can reduce. So move on from there!

Your custom event

Astonish your guests by organizing an event in your own image. From the conference to the product presentation and company evening, make this moment unforgettable.

Georgie Collins

"Falls down a lot. Writer. Passionate alcohol maven. Future teen idol. Hardcore music practitioner. Food fanatic. Devoted travel fan."

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